Peer ReviewedCC-BY-NC-ND
The Lahore Journal of Business
Print ISSN
2223-0025
e-ISSN
2791-3139
Country
PK
Language
EN
Founded
2012
Journal Info
Publisher
Lahore School of Economics
27
Articles
0
Volumes
Published Works
Recent Articles
Article
(In) Direct Effects of Customer-Defined Market Orientation on Brand Loyalty through Purchase Intention and Brand Image: A Parallel Mediation Approach
Naveed R. Khan, Zain Ul Abedin, Arsalan Mujahid Ghouri
Vol. 9, No. 220210
Article
Attributes of Internal Audit and Prevention, Detection and Assessment of Fraud in Pakistan
Naveed Khan, Abdul Rafay, Amer Shakeel
Vol. 9, No. 120200
Article
Risk Management & Financial Performance of Commercial Banks in Pakistan
Ghulam Saghir, Emad Tabassam
Vol. 9, No. 120200
Article
Influence of Perceived Corporate Social Responsibility on Brand Image, Satisfaction and Trust
Humyra Dawood
Vol. 7, No. 220190
Article
Brand Loyalty versus Brand Switching: Revisiting the Concept from Young Consumers’ Perspective
Aasir Ali, Arshad Khushi Muhammad, Muhammad Shahid Rasheed
Vol. 8, No. 220190
Article
Perceived Humorand Purchase Intention:Mediating Role of Attitude towards the Advertisement and Brand
Irfan Hameed, Muhammad Babar Khan, Atif Shahab
Vol. 8, No. 220190
Article
Strategic Resources and Firm Performance: An Application of the Resource Based View
Rana Tanveer Hussain, Abdul Waheed
Vol. 7, No. 220190
Article
Dissection of Herzberg’s Two-Factor Theory to Predict Job Satisfaction: Empirical Evidence from the Telecommunication Industry of Pakistan
Seeham Yousaf
Vol. 8, No. 220190
Article
Corporate Governance, Disclosure Quality, and Cost of Equity: Evidence from Pakistan
Safia Nosheen, Naveed-Ul-Haq Naveed-Ul-Haq, Muhammad Faisal Sajjad
Vol. 6, No. 220180
Article
Relationship between Service Quality, Customer Loyalty and Customer Satisfaction
Atif Mahmood, Muhammad Luqman Tauheed Rana, Sara Kanwal
Vol. 6, No. 220180
Article
The Impact of Celebrity Endorsement on Brand Affection and Purchase Intention: The Mediating Role of Word of Mouth
Farida Saleem
Vol. 5, No. 220170
Article
The Effect of IAS-24 Disclosures on Governance Mechanisms and Ownership Structures in Pakistan
Abdul Rafay, Ramla Sadiq, Muhammad Mobeen Ajmal
Vol. 5, No. 120160