Peer ReviewedCC-BY
South Asian Journal of Marketing
Print ISSN
2719-2377
e-ISSN
2738-2486
Country
GB
Language
EN
Founded
2021
Journal Info
Publisher
Emerald Publishing
25
Articles
0
Volumes
Published Works
Recent Articles
Article
Unveiling FinTech adoption: an integrated approach of TAM and E-S-QUAL models for assessing the impact of service quality
Muhammed Basid Amnas, Murugesan Selvam, Satyanarayana Parayitam
Vol. 6, No. 120250
Article
Factors influencing the purchase intention toward electric vehicles; a nonuser perspective
Dinesh Samarasinghe, Gayithri Niluka Kuruppu, Tharanga Dissanayake
Vol. 5, No. 220240
Article
Impact of firm-created and user-generated social media marketing on customers’ purchase intention in the fashionwear industry: evidence from Sri Lanka
Kaluarachchi Chamodi Sandunima, Nisha Jayasuriya
Vol. 5, No. 120240
Article
Neobanking adoption – An integrated UTAUT-3, perceived risk and recommendation model
Puneett Bhatnagr, Anupama Rajesh
Vol. 5, No. 220230
Article
Best time to post and review on Facebook and Instagram: analytical evidence
Nripendra Kumar Singh, Anand Jaiswal, Tanuj Singh
Vol. 4, No. 220230
Article
Factors influencing the adoption of cashless transactions: toward a unified view
Vimal Raj L., S. Amilan, K. Aparna
Vol. 5, No. 120230
Article
Online grocery shopping intentions in the post COVID-19 context: a case of millennial generations in Bangladesh
Shekhar Mondal, Abdulla Al-Towfiq Hasan
Vol. 5, No. 220230
Article
Impact of perceived corporate citizenship on purchase intention: across the fear of COVID-19 during the COVID-19 pandemic
H.A. Dimuthu Maduranga Arachchi, R.A.S. Weerasiri, Trevor Mendis
Vol. 3, No. 120220
Article
Perceived value and behavioral intentions toward dining at Chinese restaurants in Bangladesh: the role of self-direction value and price fairness
Abdulla Al-Towfiq Hasan
Vol. 3, No. 220220
Article
Motives of mobile payment adoption during COVID-19 pandemic in Sri Lanka: a holistic approach of both customers' and retailers' perspectives
P.G.S.A. Jayarathne, B.T.K. Chathuranga, N.J. Dewasiri
20220
Article
Why consumers behaved impulsively during COVID-19 pandemic?
Mohammad Anas, Mohammed Naved Khan, Obaidur Rahman
Vol. 3, No. 120220
Article
Consumer ethnocentrism and buying intentions on electronic products: moderating effects of demographics
Md Ashraful Alam, Debashish Roy, Rehana Akther
Vol. 3, No. 220220