Peer ReviewedCC-BY
Market Forces
Print ISSN
1816-8434
e-ISSN
2309-866X
Country
PK
Language
EN
Founded
2005
Journal Info
Publisher
Karachi Institute of Economics and Technology
25
Articles
0
Volumes
Published Works
Recent Articles
Article
The Effects of Social Media Influencers' Self-Disclosure, Source Credibility, and Parasocial Relationships on Brand Trust and its Consequences
Kaukab Abid Azhar, Zubair Shah, Hassaan Ahmed
Vol. 19, No. 120240
Article
The Effect of Social Media Influencers on Brand Trust and the Moderating Role of Brand Reputation on Brand Commitment and Brand Loyalty
Shuomaila Asad
Vol. 19, No. 120240
Article
Impact of Social Media Opinion Leaders Influencers on Individual Consumption Decisions of Visually Conspicuous Products
Sara Rashid, Usman Ali Warraich, KASBIT, Karachi, Pakistan
Vol. 18, No. 220230
Article
The Impact of Emotional Intelligence on Job Performance with a Mediating Role of Job Satisfaction
Syeda Tarum Abbas Naqvi, Ali Noman Siddiqui
Vol. 18, No. 120230
Article
Work-Life Balance and Job Performance: A Mediating and Moderating Model
Asima Faisal, Maha Hameed, Abdur Rahman Aleemi
Vol. 17, No. 120220
Article
Effect of Uncertainty, Supplier Involvement, Supplier Performance and Partnership Quality on Buyer-Supplier Relationship
Mudasser Ali Khan, Nawaz Ahmed, Muhammad Sohaib Irshad
Vol. 17, No. 120220
Article
Analyzing Various Channels of Monetary Policy Transmission Mechanism: The Case of Pakistan
Saghir Pervaiz Ghauri, Hadiqa Hamid, Syed Imran Zaman
Vol. 17, No. 120220
Article
Impact of Behavioral Factors in Making Investment Decisions and Performance: Evidence from Pakistan Stock Exchange
Muhammad Rehan, Jahanzaib Alvi, Lubna Javed
Vol. 16, No. 120210
Article
Corporate Social Responsibility and Customer Loyalty: Exploring the Role of Satisfaction and Corporate Image in the Banking Industry
Munawar Javed Ahmad, Ali Jawaid, Muhammad Zulqalnain Arshad
Vol. 16, No. 120210
Article
Brand Loyalty and the Mediating Roles of Brand Image and Customer Satisfaction
Imran Taqi, Ghulam Muhammad
Vol. 15, No. 120200
Article
Training & Development, Organizational Commitment and Turnover Intentions in SMEs
Veena Tewari Nandi Nandi, Shehla Khan, Muhammad Azeem Qureshi
Vol. 15, No. 220200
Article
Determinants of Capital Adequacy of Nigerian Banks
Sanyaolu Wasiu Abiodun, Alao Adeniyi Abdul-Azeez, Yunusa Lateef Adewale
Vol. 15, No. 120200