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CONTENT ANALYSIS AND ITS USES IN RESEARCH

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Abstract & Overview

Content analysis is a flexible research method that can be applied to many problem in informational studies, either as a method itself or in conjunction with other method, content analysis is a research technique for the objective systematic and quantitative description of content of information such as books, journals, websites, painting and laws etc. content analysis sometime used to describe both quantitative and qualitative approaches to analyze the content. The main objective of content analysis is to transform a large amount of text into a highly organized concise summary of key results. Content analysis can be used in different research fields ranging from marketing and media study to literature information study, education, sociology, psychology and in other fields of study. Data analysis can provides a valuable historical, cultural insight over time to analysis of text.

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Mudit Rathore, Arti Patwa (2020). CONTENT ANALYSIS AND ITS USES IN RESEARCH. SDES-International Journal of Interdisciplinary Research, 1(3), 92–98. https://doi.org/10.47997/sdes-ijir/1.3.2020.92-98

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Rathore, M., & Patwa, A. (2020). CONTENT ANALYSIS AND ITS USES IN RESEARCH. SDES-International Journal of Interdisciplinary Research, 1(3), 92–98. https://doi.org/10.47997/sdes-ijir/1.3.2020.92-98
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