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PeriodicalsCommerce & Accounting

Visual tools and narratives: new ways to improve financial literacy

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Abstract & Overview

Abstract We developed and experimentally evaluated four novel educational programs delivered online: an informational brochure, a visual interactive tool, a written narrative, and a video narrative. The programs were designed to inform people about risk diversification, an essential concept for financial decision-making. The effectiveness of these programs was evaluated using the American Life Panel. Participants were exposed to one of the programs, and then asked to answer questions measuring financial literacy – in particular, risk literacy – and self-efficacy. All of the programs were found to be effective at increasing self-efficacy, and several improved financial literacy, providing new evidence for the value of programs designed to improve financial decision-making.

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Annamaria Lusardi, Anya Savikhin Samek, Arie Kapteyn, Lewis Glinert, Angela Hung, Aileen Heinberg (2015). Visual tools and narratives: new ways to improve financial literacy. Journal of Pensions Economics and Finance, 16(3), 297–323. https://doi.org/10.1017/s1474747215000323

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Lusardi, A., Samek, A. S., Kapteyn, A., Glinert, L., Hung, A., & Heinberg, A. (2015). Visual tools and narratives: new ways to improve financial literacy. Journal of Pensions Economics and Finance, 16(3), 297–323. https://doi.org/10.1017/s1474747215000323
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