We use a few cookies

Essential cookies keep the library working. With your permission, we'd also like to use analytics to see what's useful and improve the experience. Read our Privacy Policy or Cookie Policy.

Skip to main content
Home/e-Resources/Commerce & Accounting/Mobile Banking Adoption Among Rural Consumers: Evidence from India
PeriodicalsCommerce & Accounting

Mobile Banking Adoption Among Rural Consumers: Evidence from India

Checking your access to this record.

Abstract & Overview

Recently, Financial Inclusion has received greater attention, as it is a key to economic growth and equality, growth of the business, and stability of financial and banking systems. In the process of understanding how technology is useful for financial inclusion, the study tries to understand the elements that prompt the perceived acceptability of mobile banking among the low income and low literate stratum. To explore these elements, the current piece of work utilized the Unified theory of acceptance and use of technology and with the addition of component of perceived risk. The research utilized convenience sampling to collect data from the respondents having Jan Dhan account. The results show that performance expectancy, effort expectancy, social influence, and perceived risk have a significant influence on intention to use mobile banking among financial inclusion stratum. Surprisingly, the facilitating conditions were found insignificant. The outcomes of the research can guide banks and technology houses to develop a more user-acceptable mobile banking system. Also, the outcome will help policymakers to enhance mobile banking system adoption for financial inclusion by considering influencing elements.

Cite this record

Malaya Ranjan Mohapatra, Nirmalkumar Singh Moirangthem, Pankaj Vishwakarma (2020). Mobile Banking Adoption Among Rural Consumers: Evidence from India. American Business Review, 23(2), 300–315. https://doi.org/10.37625/abr.23.2.300-315

Copy in another style

Mohapatra, M. R., Moirangthem, N. S., & Vishwakarma, P. (2020). Mobile Banking Adoption Among Rural Consumers: Evidence from India. American Business Review, 23(2), 300–315. https://doi.org/10.37625/abr.23.2.300-315
Author names are used as deposited, so check their order before you submit.

Metadata is harvested from open-access indexes and can be incomplete. Check a citation against the published version before relying on it — see our open access & attribution policy.