Abstract & Overview
The term "strategy" was first used in commercial jargon in 1950, i.e. at a time of turbulent political and economic changes. According to Ansoff’s observation, "this interest in strategy was driven by a growing awareness that the corporate environment gradually became volatile and incoherent, and the struggle for markets, contracts, customers has begun." [1] This resulted to the fact that the goals themselves are insufficient for decision-making rules for the management of companies. Management needed to be adapted to changing challenges, threats and opportunities [2]. The strategies of companies can therefore be classified according to various aspects. Miles and Snow classified the company's strategies on the basis of aggression towards the market [3]. This article defines and describes the rules in logistics that are characteristic of these strategies and need to be implemented to create and application of strategy of selected type (the prospector, the defender, the analyser, the reactor).