- Department
- Architecture & Planning
- Content type
- Periodicals
- Authors
- Michel Wedel, Enrique Bigné, Jie Zhang
- Publisher
- Elsevier BV
- Journal
- International Journal of Research in Marketing
- DOI
- 10.1016/j.ijresmar.2020.04.004
- ISSN
- 0167-8116
- Volume / Issue
- Not available
- Language
- en
- Views
- 1